The rising demand for Air purifiers in India can be directly proportionated to the rising population in the country. The experts from various market research companies have noticed that the indoor air in the Indian homes is more polluted than the outdoor air. A point of major concern, this problem needs to be addressed. Hence, there is a rising demand for Air purifiers in the country. The Air purifiers are known to clean the indoor air by removing impurities such as tiny dust particles, pollen, and smoke that cause damage to human health. One of the largest growing electronics markets in the world, India is expected to grow at 41 percent CAGR between 2017 and 2020 to reach US$400 Billion. The global giants view India as one of the major markets from where their future growth is likely to emerge. The favorable population composition and increasing disposable incomes would be primarily driving the growth in the Indian consumer market. The market for Air
